Who is Pink Hope?

Here at Pink Hope, we’re able to make a big impact on the lives of thousands of at-risk women every year because of the passionate and committed people we have who are involved in our organisation. Not only do they help engage our community in conversations and support, but they have an incredible ability to make the most of limited funding and, most recently, pandemic-related restrictions.

Meet Our Team

Sarah Powell

Chief Executive Officer

Sarah was diagnosed with breast cancer at 29 years old and subsequently found out she has a BRCA1 mutation. With two young children who may have inherited this increased risk of cancer, she has been a passionate advocate and supporter of Pink Hope since its inception. Sarah brings to Pink Hope a background in corporate banking and events management and being a high-risk individual herself, she knows exactly what’s important to the Pink Hope community.

Robyn Smith

Programs Manager

A keen advocate for preventive health, Robyn began her connection with Pink Hope by volunteering & connecting with her local high-risk community back in 2012. She has a background in finance and more recently extensive experience in the Not for Profit preventative health sector. Robyn is passionate about health professional education and empowering individuals to make informed decisions about health. She has been part of our community for over 10 years which makes her the perfect fit for this role.

Lisa Caterina

Campaign and Community Manager

Lisa is a mum, wife and sister. She is inspired daily by the families she connects with through her role at Pink Hope and strives to make a difference in their lives and throughout their high-risk journey. Her passion is supporting and engaging with community and relationship building with industry partners; Lisa’s knowledge of the Pink Hope community and mission make her an integral part of the Pink Hope success story.

Nikki Wishart

Social Media Manager

A passionate creative, Nikki started her role at Pink Hope at the beginning of 2021. As a musician, designer and social media lover, she aims to create unique, meaningful content with impact. Through this, she believes and will ensure that Pink Hope will continue to engage, excite and educate a new generation to be informed about their health.

Our Founder

Our founder, Krystal Barter, created Pink Hope in 2009 as a way to step out from the shadows of her family’s history of cancer. Krystal’s family carries the BRCA1 gene fault and many women in her family have been diagnosed with breast and ovarian cancer, including her mum (diagnosed with breast cancer at 36), her nan (diagnosed at 44), and her great grandma (diagnosed at 68).

At age 22, Krystal underwent genetic testing and returned positive for the BRCA gene. The next few years were filled with anxiety as she navigated the choices and options available to her. Then at 25, with a husband and young family, Krystal made the difficult decision to undergo a preventative double mastectomy. Krystal was one of the first Australian women to publicly share her story and bring awareness to at-risk women. In 2014, at age 31, Krystal took the next step in her BRCA journey and had her fallopian tubes and one ovary removed to reduce her risk of ovarian cancer. That same year, Krystal released The Lucky One (Allen & Unwin), a memoir of her personal story of love, courage, and transformation. 

Over the years, Krystal and Pink Hope have received many government and community awards, including NSW Finalist Woman of the Year, Finalist Young Australian of the Year, Harper’s Bazaar Woman of Influence, Madison Magazine Inspirational Woman, Warringah Young Citizen of the Year.

Our Board Members

Pink Hope’s Board of Directors consists of independent non-executive directors, whose combined knowledge and experience guide Pink Hope’s strategic direction and policy-making activities.

Melissa Hayes

Group General Manager (Chair)

Melissa is a passionate senior executive leader and tech entrepreneur with over 20 years of experience working in senior executive roles within major Australian and multinational companies. Having worked in companies including Wesfarmers, Tyco International, Quantium and, currently, GWA Group, Melissa combines a wealth of commercial experience across industrial and consumer marketing sectors, spanning the areas of Marketing, Communications, Data, Business Development, Corporate Affairs, Public Relations and Advertising. A passionate advocate for enabling earlier detection and prevention of cancer, Melissa has been involved with Pink Hope since its inception, moving into a Non-Executive Board role in 2014 then, ultimately Board Chair, in 2018.

John Sheehy

CEO of Pottinger

John advises private and public sector clients in relation to strategy, mergers and acquisitions, risk, innovation, and management. He has a deep interest in cross-cultural, cross-border business development, strategy, and transactions, having advised on mergers and acquisitions, joint ventures, strategic growth assignments and other commercial projects in more than 40 countries spanning six continents.

Cassandra Kelly

Tech Entrepreneur

Cassandra has served as an advisor, board director and chair for some of the world’s most influential organisations, and was an invited speaker at the G20, European Union, World Government Summit and NATO. She co-founded the global corporate advisory firms, Pottinger and C-Change, and was listed in the Financial Review’s 100 Women of Influence in Australia and awarded an Order of Australia. An advocate for investing in female talent, she founded the Glass Elevator and served on the Australian Federal Treasury’s Inclusive Workplace Committee.

Deborah Clay

Media Executive

Deborah is an award-winning Journalist, Media Executive and Non-Executive Director, who challenges fear with evidence and apathy with a laser focus on community-led projects. She has held the role of News Director at two of Australia’s largest media organisations - ARN and Southern Cross Austereo, overseeing transformational change management plans, and is a contributor to Sunrise. Deborah passionately advocates for Pink Hope’s cause of supporting and educating individuals about cancer.

Elise Stanberg

IT Expert

With more than two decades of IT experience, Elise has held various executive positions in a number of blue-chip global companies, including Intel, Nortel Networks, Ericsson, NCR, Motorola and Microsoft. The roles have encompassed engineering, marketing, sales, management and country management. Elise’s knowledge is highly sought after and helps guide Pink Hope with their current and future IT requirements.

Brione Smink

Cybersecurity Sales Specialist (Secretary)

Brione is an energetic and determined sales leader with a strong focus on ICT solutions across a broad range of industries. A comprehensive career with iconic companies, in-depth industry knowledge, leadership skills and an acute personal awareness. She has an earned reputation as a succinct communicator and trusted advisor. She is involved in mentoring young women interested in careers in Cybersecurity and has been a strong advocate and ambassador for Pink Hope since 2013.

Our medical advisory committee

Pink Hope’s Medical and Professional Advisory Committee consists of medical and professional experts from across a wide range of disciplines.

Anita Skandarajah
Breast and Endocrine Surgeon

David Speakman
Breast Surgeon and CMO, Peter MacCallum Cancer Centre

Gregory Gard
Gynaecological Oncologist

Hamish Farrow
Plastic Surgeon 

Heather Thorne
OAM, National kConFab Manager

Jane O’Brien
Breast and Oncoplastic Surgeon

Yoland Antill
Medical Oncologist

Martha Hickey
Menopause Expert

Paul Cohen

Alex Kean
Financial Advisor